At Home shrugs off tariff threat

Plano, Texas – Home decor superstore At Home believes proposed tariffs on Chinese goods are unlikely to hurt its bottom line.

After reviewing the most recent list  released by Office of the US Trade Representative, the company announced the tariffs, if enacted, would be unlikely to materially impact its fiscal 2019 and fiscal 2020. The 164-store retailer noted that some portion of the goods it currently sources from China could be affected.

“At Home has an efficient and diverse supply chain with a significant number of product partners in China, the United States, Hong Kong, Belgium, Taiwan, India and Vietnam, as well as more recent partnerships in Turkey, Indonesia, Mexico and Malaysia,” the company stated.

The announcement noted that At Home has established a direct sourcing function to increase direct factory purchases rather than purchasing through agents or trading companies. The statement also opened the door to potential price increases, if necessary.

“Additionally, with an average selling price of less than $15 and an average basket of approximately $65, the company believes that in some circumstances, price adjustments could be made without materially affecting its overall customer value proposition,” it stated.