Many shoppers can claim to know Dallas-Fort Worth's luxury shopping haunts. Victoria Snee is developing a resume to prove it.
Snee is the new chief marketing officer at Highland Park Village. This isn't her first luxury shopping gig. In fact, she knows the competition well.
She just spent the last couple of years marketing Plano's new Legacy West development with 425,000 square feet of shopping and restaurant space.
Before that, she learned from one of the best shopping center organizations in the U.S. led by Nancy Nasher, co-owner of A+ Dallas mall NorthPark Center.
"After an extensive search, we are very pleased to identify Victoria as the individual who will lead our marketing initiatives and continue cultivating the Highland Park Village brand," said Stephen Summers, managing director of the upscale shopping center at Mockingbird Lane and Preston Road.
She's a graduate of Southern Methodist University with a degree in broadcast journalism. For nearly a decade, she was an entertainment, lifestyle and fashion reporter at CW33-TV and on-air host for iHeartMedia's MIX 102.9 radio station.
She grew up in Beaumont and has been in North Texas since arriving as a freshman at SMU in 1992. "I put my stuff in the dorm and went straight to Highland Park Village," she said. "This is a dream job for me."
Snee likes to say that fashion is her passion, and she "couldn't pass up working with some of the greatest brands." Highland Park Village's more than 70 stores and restaurants include Cartier, Chanel, Valentino and Tom Ford.
Snee, who has lived in Plano for several years, was working at NorthPark when she learned about the Legacy West project. "I was intrigued by it. I went from this 50-year-old Dallas institution to dirt."
Legacy West, which opened in 2017, is a $3 billion multi-use development on 250 acres in West Plano along the Dallas North Tollway. It has attracted Toyota, FedEx Office, JPMorgan Chase, Liberty Mutual and others that built corporate offices there. Snee worked with new tenants and launched Legacy West's website, social media platforms and a podcast.
At Highland Park Village, Snee's mission, according to a statement from the shopping center, will be to "enhance and elevate the customer experience and brand awareness locally, nationally and internationally."
