Powering the world's most iconic events 
From the Masters to the US Open, to ESPN Fantasy Football to the Grammys, some of the world's most popular sports and entertainment properties choose IBM to design, develop, and deliver world-class digital experiences.
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Defining the future of the fan experience

Drawing on its deep expertise in customer experience, IBM Consulting drives growth, engagement, and performance for our partners with innovative digital experiences, transforming data into insight behind the power of hybrid cloud and AI.

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IBM at the Masters
For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.

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Hole Insights with watsonx

AI Narration with watsonx

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IBM at Wimbledon
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.

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Transform tennis data into insights

Partners in innovation

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IBM at the US Open
The UTSA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.

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AI Commentary

Acing the digital experience

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IBM and ESPN Fantasy Football
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.

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A next-generation studio for AI

The team behind the AI

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IBM at the GRAMMYs
GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.

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AI stories with watsonx

Personalizing the member experience

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IBM and the Mercedes-Benz Stadium
IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.

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The IBM security solution

The IBM storage solution

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