Fall 2023 Issue Is Now Available
Product Management Risks in the AI Landscape
Fall 2023 Issue Latest Articles
From Pledge to Practice: Delivering Corporate Net-Zero Emissions
The Fourth Channel: Automatic Home Replenishment and Its Implications for Supply Chain Cost and Customer Convenience
How Modern Tech Companies Differ from the Twentieth Century’s Industrial Giants
Contents at a Glance
Executive Summaries
Product Management in the AI Landscape: Lessons from IBM
Special Winter/Spring Issue 2023 Articles
Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement
AI for Customer Engagement at Google
The Mastercard Digital Engineâ„¢: Using AI to Spot Micro Trends for Effective Customer Engagement
The Leader’s Strategic Mindset: A Key Factor for AI Success
Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
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The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..
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