3. PROBLEM
Decline of qualified graduate applicants
TODAY’S TOPICS
QUALITY
IS MORE IMPORTANTTHAN
QUANTITY.
1 H O M E R U N
IS MUCH BETTER
THAN 2 DOUBLES.
- STEVE JOBS
4. CALL TO ACTION
What COE is going to do solve this conundrum…
TODAY’S TOPICS
QUALITY
IS MORE IMPORTANTTHAN
QUANTITY.
1 H O M E R U N
IS MUCH BETTER
THAN 2 DOUBLES.
- STEVE JOBS
PROBLEM
Decline of qualified graduate applicants
ASSESSMENT
Evaluate COEs current recruitment strategies
5. CALL TO ACTION
What COE is going to do solve this conundrum…
TODAY’S TOPICS
QUALITY
IS MORE IMPORTANTTHAN
QUANTITY.
1 H O M E R U N
IS MUCH BETTER
THAN 2 DOUBLES.
- STEVE JOBS
PROBLEM
Decline of qualified graduate applicants
SOLUTIONS
Attract qualified applicants w/useful content
ASSESSMENT
Evaluate COEs current recruitment strategies
6. PROBLEM
Decline of qualified graduate applicants
SOLUTIONS
Attract qualified applicants w/useful content
EXAMPLES
Alternative recruitment strategies at COEs
ASSESSMENT
Evaluate COEs current recruitment strategies
QUALITY
IS MORE IMPORTANTTHAN
QUANTITY.
1 H O M E R U N
IS MUCH BETTER
THAN 2 DOUBLES.
- STEVE JOBS
TODAY’S TOPICS
9. First-time graduate enrollment
in the broad field of education
is down nationwide.
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
10. 2010 335,867
Total Graduate Enrollment
Broad Field of Education, Fall 2010 – Fall 2013
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
2011 300,489
-10%
294,958
-1.8%
2012
273,831
-7.2%
2013
11. Source: CGS/GRE Survey of Graduate Enrollment and Degrees
Changes in First-Time Graduate Enrollment
Education by Field of Study, Fall 2000 – Fall 2010
12. Source: CGS/GRE Survey of Graduate Enrollment and Degrees
Changes in First-Time Graduate Enrollment
Education by Field of Study, Fall 2000 – Fall 2010
14. COE Graduate Student Enrollment
Source: University System of Georgia, Fall Enrollment 2010-2014, Degrees/Majors Authorized as of December 2014
FALL 2010
FALL 2014
1,515
1,297
21. If we keep doing
what we’re doing,
we’re going to
keep getting
what we’re
getting.
Stephen Covey
The Seven Habits of Highly Effective People
22. TV
Your Ad
Here
Georgia State University
College of Education
Expensive
Holds attention for short time
Interrupts vs. Informs
One-way communication
No added value to applicant
2 0 t h C E N T U RY
Tactics Were…
2 0 t h C E N T U RY
COE Looked for Applicants
COE is
GREAT!
23. Inexpensive or Free
Holds attention longer
Informs vs. Interrupts
Multiple communication streams
Adds value to applicant
Google
COE
blog
f
2 1 s t C E N T U RY
Applicants DISCOVER COE
2 1 s t C E N T U RY
Tactics Are…
24. WAYSTO RECRUIT
QUALIFIED APPLICANTS
ATTRACT
SEO Website
Blog
Videos
Stranger
CONVERT
Visitor
Calls-to-Action
Landing Pages
Contact Forms
NURTURE
Lead
Personalized
Email
Campaaigns
CLOSE
Applicant Students
Interviews
Email
Phone
R e c r u i t m e n t A d m i s s i o n s
25. RELEVANT CONTENT
E N G A G E S P R O S P E C T I V E A P P L I C A N T S
CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
26. SEO / KEYWORDS
STORYTELLING
NEW CONTENT WEEKLY
ALL DEPARTMENTS &
PROGRAMS INCLUDED
THOUGHT LEADERSHIP
CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
27. FACULTY
RESEARCH | INDUSTRY | TRENDS
ADMISSIONS
DEADLINES | FAQs
OTHER
Metro ATLANTA
CURRENT STUDENTS
LIFE @ GSU | FIELD-RESEARCH
ALUMNI
VALUE | CAREERS
CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
28. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
Georgia’s approach to evaluating educator preparation
The urbanED Podcast is a
weekly show brought to you
by the College of Education
and serves as a resource for
prospective graduate
students seeking insights on
careers that move lives
forward.
Learning science in urban school gardens
eLearning helps maternal health workers save lives
Pros and cons of a cohort-based graduate program
Autism therapy driving demand for behavior analyst
Can a family blog promote digital literacy?
INEXPENSIVE
MOBILE
CONVENIENT
THOUGHT LEADERSHIP
urbanED
CAST
29. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
Expert advice from COE faculty targeting
people considering a career in their field.
• Top 4 Software Applications Instructional Designers Use
• 5 Things You Should Know About Georgia Educator Certification Rule Changes
BENEFITS PROSPECTS
FREE
VALUABLE ADVICE
TRUSTED SOURCE
4TIPS ON
How new teachers can discuss
and share challenges and
successes experienced in the
classroom.
Get New Teacher Tips
6TIPS…
For Certified
Athletic Trainers
to Help Your
Clients Avoid
Injury
Get Athletic Trainer Tips
30. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
Alumni case studies
tell success stories
about COEs
graduates and
encourages
prospective
applicants to learn
more about their
respective program.
REUSE
BENEFITS PROSPECTS
FREE
SUCCESS STORIES
PEER-PEER INFLUENCE
Background
• GSU, Bachelors, Marketing, ‘09
• Coca-Cola, market analyst
Solution
M.S. in Educational Research
prepared her to…
Results
• Promoted to Marketing Research
Analyst at Coca-Cola
• Hired as program evaluator for
nationwide vaccine study at CDC
ALUMNI CASE STUDY
From Coca-Cola to the CDC
Applying Research Methodology to Beverages and Public Health
“Georgia State
University prepared
me to implement
research in public
and private sector.”
Lee Sims ’10, MS,
Educational Research
31. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
On-demand webinars
provide prospective
applicants access to
pre-recorded
information sessions
anytime, anywhere,
for free.
LEAD GENERATION
BENEFITS PROSPECTS
COST EFFECTIVE
AVAILABLE 24/7
NO GEOGRAPHIC LIMITATIONS
Interested in learning about our
graduate programs? Click on any of the
program links below to register for an on-
demand webinar.
INFORMATION SESSIONS
On-demand WEBINARS
FEATURED
EARLY CHILDHOOD
KINESIOLOGY
Health/Physical Ed, MEd
Exercise Science, MS
Sports Administration, MS
Sports Medicine , MS
Kinesiology, PhD
UACM, MEd
Elementary Education, MAT
ESC
Behavior-Learning
Disabilities, MEd
REGISTER TODAY
32. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
SlideShare provides
prospective
applicants access to
PPT of information
sessions anytime,
anywhere, for free.
LEAD GENERATION
BENEFITS PROSPECTS
FREE
AVAILABLE 24/7
NO GEOGRAPHIC LIMITATIONS
Interested in learning about our
graduate programs? Click on any of the
program links below to view SlideShare
presentation of each program.
INFORMATION SESSIONS
SlideShare Presentations
FEATURED
EARLY CHILDHOOD
KINESIOLOGY
Health/Physical Ed, MEd
Exercise Science, MS
Sports Administration, MS
Sports Medicine , MS
Kinesiology, PhD
UACM, MEd
Elementary Education, MAT
ESC
Behavior-Learning
Disabilities, MEd
REGISTER TODAY
36. ProgramTitle
Valuable Content
(Video, tips sheet, infographic, blog post, podcast)
Program Contact
Admissions InformationCourse description and classes
View GSU Graduate Catalog
Overview
• TBD
• TBD
• TBD
• TBD
Ideal Candidate
• TBD
• TBD
Length of Program
• TBD
• TBD
Funding
• TBD
• TBD
Alumni Employers
• TBD
• TBD
Request Information
37. Overview
• Instructional Coaching by faculty joining students in their classrooms
• Student-centered experiences where students determine their own goals
• Instructional strategies for English/Language Arts, Literacy, Math, Science, and
Social students
• Community-Building possibilities for teachers to use with young learners
• Considerations of justice, equality, and hope in urban classrooms
• Cohort based program encourages collaboration.
Ideal Candidate
• Provisionally certified practicing PreK-5 teachers
• Practicing paraprofessional educators
• Seeking master’s degree / elementary teaching certificate (PreK-5)
• New teachers in high-needs schools in metro Atlanta
Length of Program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Public Schools
• Cobb Co. School District
• DeKalb Co. School District
• Fulton Co. School System
Program Contact
Teresa Fisher, Program Coordinator
404-413-8020 | tfisher@gsu.edu
Request Information
* Name * Email * Level interest
Learn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
• Very interested
• Somewhat interested
• Gathering information
• Already applied
Course description and classes
View GSU Graduate Catalog
The shorter the form
the better.
38. Overview
• Advanced training in quantitative and qualitative research methods as they apply
to the systematic study of education
• Concentrations: statistics, measurement, program evaluation, survey research,
computer applications, institutional research, and policy research
Ideal Candidate
• Strong background in math, analytics, and writing
• Interest in advancing research methodology skills
• Seeking career in a school or other setting requiring strong research
methodology skills
Length of program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• American Institutes for Research
• Atlanta Public Schools
• Center for Disease Control and Prevention
• Center of Excellence on Health Disparities
• Coca-Cola
• Georgia State, Department of Education
Program Contact
Janice Fournillier, Program Coordinator
404-413-8000 | jfournillier@gsu.edu
Course description and classes
View GSU Graduate Catalog
Request Information
* Name * Email * Level of interest
Learn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
Read Lee Sims’
Success Story
Alumni Case Study
Learn how Lee’s master’s in
educational research took her
from Coca-Cola to the CDC.
39. Overview
• Prepares students for careers in the athletic training field
• Course/Lab experience in: prevention, management, evaluation, and
rehabilitation of athletic injuries
• Clinical sites: NCAA Divisions 1, 2, and 3; NJCAA (1), private and public high
schools
Ideal Candidate
• Certified athletic trainers (or be eligible for certification) by the National Athletic
Trainers Association (NATA)
• Eligible for certification upon graduation from a Commission on Accreditation of
Athletic Training Education (CAATE) accredited undergraduate athletic training
curriculum
Length of program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Braves
• Atlanta Falcon
• Atlanta Hawks
• Georgia Tech
Program Contact
Shelley Linens, Program Coordinator
404-413-8000 | slinens@gsu.edu
Course description and classes
View GSU Graduate Catalog
Request Information
* Name * Email * Level of interest
Learn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
6 TIPS for
For Certified Athletic
Trainers to Help Your
Clients Avoid Injury
Get Athletic Trainer Tips
(M.S.)
40. Overview
• Instructional Coaching by faculty joining students in their classrooms
• Student-centered experiences where students determine their own goals
• Instructional strategies for English/Language Arts, Literacy, Math, Science, and
Social students
• Community-Building possibilities for teachers to use with young learners
• Considerations of justice, equality, and hope in urban classrooms
• Cohort based program encourages collaboration.
Ideal Candidate
• Provisionally certified practicing PreK-5 teachers
• Practicing paraprofessional educators
• Seeking master’s degree / elementary teaching certificate (PreK-5)
• New teachers in high-needs schools in metro Atlanta
Length of Program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Public Schools
• Cobb Co. School District
• DeKalb Co. School District
• Fulton Co. School System
Program Contact
Teresa Fisher, Program Coordinator
404-413-8020 | tfisher@gsu.edu
Request Information
* Name * Email * Level interest
Learn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
• Very interested
• Somewhat interested
• Gathering information
• Already applied
Course description and classes
View GSU Graduate Catalog
The shorter the form
the better.
4TIPS ON
How new teachers can discuss
and share challenges and
successes experienced in the
classroom.
41. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
First Name *
Jamie
Last Name *
Smith
Email *
jsmith@gmail.com
Get Teacher Tips
Level of interest
Very interested
Program of Interest *
Early Childhood Education, MAT
DOWNLOAD
TeacherTIPS
When you download these tips, you will learn how to:
• Use online learning communities
• Engage peers on social media
• Participate in alma mater online forums
4TIPS ON
How new teachers can discuss
and share challenges and
successes experienced in the
classroom.
42. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
From:
Subject:
To:
Terry Fisher | College of Education, Georgia State University
Jamie, thank you for your interest in our M.A.T. in Early Childhood Education program
Jamie Smith, jsmith@gmail.com
Jamie - Thank you for downloading the 4 Tips for
New Teachers tip sheet. Please share it with your
colleagues.
Are you a practicing PreK-5 teacher who wants to
affect change in urban classrooms? If so, please
view the SlideShare to learn about Georgia State’s
M.A.T. in Early Childhood Education program.
Best regards,
Terry
Terry Fisher, PhD
Clinical Assistant Professor
Department of Early Childhood Education
Georgia State University
404-413-8000
tfisher@gsu.edu
INFORMATION SESSION
Early Childhood Education M.A.T.
Georgia State University, College of Education
B U I L D R E L A T I O N S H I P
P E R S O N A L I Z E D E M A I L C A M P A I G N
43. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
From:
Subject:
To:
Terry Fisher | College of Education, Georgia State University
Jamie, thank you for your interest in our M.A.T. in Early Childhood Education program
Jamie Smith, jsmith@gmail.com
Jamie - Thank you for downloading the 4 Tips for
New Teachers tip sheet. Feel free to share it with
your colleagues.
Are you a practicing PreK-5 teacher who wants to
affect change in urban classrooms? If so, please
view the SlideShare to learn about Georgia State’s
M.A.T. in Early Childhood Education program.
Best regards,
Terry
Terry Fisher, PhD
Clinical Assistant Professor
Department of Early Childhood Education
Georgia State University
404-413-8000
tfisher@gsu.edu
INFORMATION SESSION
Early Childhood Education M.A.T.
Georgia State University, College of Education
44. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
From:
Subject:
To:
Terry Fisher | College of Education, Georgia State University
What makes a great urban school elementary teacher?
Jamie Smith, jsmith@gmail.com
I hope the SlideShare presentation we shared with
you in the previous email was informative and
provided you with some insights about how you’d
benefit from Georgia State’s M.A.T. in Early
Childhood Education program.
I thought you’d enjoy this video featuring one of our
ECE faculty, Dr. Rhina Williams, from the
university’s inaugural TEDx event, entitled “What do
you see?”
Her message focused on the intention that underlies
the training she does with teachers in multicultural
education.
Apply Deadlines Contact Us
45. CONVERT
VISITORS
ATTRACT
STRANGERS
NURTURE
LEADS
From:
Subject:
To:
Terry Fisher | College of Education, Georgia State University
Meet one of our successful M.A.T. alumni
Jamie Smith, jsmith@gmail.com
Are you wondering what career
achievements our alumni experience once
they graduate from Georgia State’s Early
Education M.A.T. program?
Meet one of our successful alumni, Tonia
Durden, PhD (‘09, Early Childhood Education)
as she discusses the value of her graduate
education and insights she’s learned since
graduating.
Apply Deadlines Contact Me
Learn how Tonia’s teaching journey led her to
receive the USDAs Early Achievement Award in
2013.
Read Tonia Durden’s
Success Story