Disney Under Gun to Respond to Comcast's $65 Billion Fox Bid

  • Cable giant took step after AT&T got clearance for Time Warner
  • Disney under pressure to improve its $52.4 billion offer
How will Disney respond? Bloomberg Intelligence’s Matthew Bloxham weighs the options.Source: Bloomberg
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Your move, Disney.

After Comcast Corp. made a $65 billion bid on Wednesday for 21st Century Fox Inc.’s entertainment assets -- the same holdings that Walt Disney Co. had agreed to buy for about $52.4 billion -- the Mouse House is under pressure to respond.