Deals

Nielsen Draws Interest From Blackstone and Carlyle

  • Consumer-data firm evaluating options including sale, breakup
  • A transaction could rank among year’s biggest Buyouts
Photographer: Victor J. Blue/Bloomberg
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Nielsen Holdings Plc, the consumer-data giant weighing a sale under pressure from an activist investor, has drawn interest from suitors including Blackstone Group LP and the Carlyle Group LP, according to people familiar with the matter.

The two private equity firms are considering submitting bids for the company, said the people, who asked to not be identified because the matter isn’t public. Deliberations are at an early stage and Nielsen may also attract offers from other potential suitors, the people said.