Create a commercial marketplace account in Partner Center

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Appropriate roles: All Partner Center users

To publish your offers to Microsoft AppSource or Azure Marketplace, you need to have a commercial marketplace account in Partner Center and ensure your account is enrolled in the commercial marketplace program. This article covers how to create a commercial marketplace account to the commercial marketplace program. To verify that your account is enrolled in the commercial marketplace program, see Verify your account information when you enroll in a new Partner Center program.

Note

If you had an account in the Cloud Partner Portal (CPP), we moved it to Partner Center. You don't need to create a new account. For more information, see Publishers who moved from the Cloud Partner Portal.

Create an account in Partner Center

To create an account in the commercial marketplace program in Partner Center, make sure you meet the following prerequisites. We'll verify this information during the account creation process.

  • You must use a work account associated with your company or organization. Personal accounts aren't supported. For more information, see Company work accounts and Partner Center.
  • Know your company's legal business name, address, and primary contact. This person can be you.
  • You must have authority to sign legal agreements on your company's behalf.

There are two ways to create an account:

Create a Partner Center account and enroll in the commercial marketplace

Use this method if you're new to Partner Center and aren't enrolled in the Microsoft AI Cloud Partner Program. Complete the steps in this section to create a new Partner Center account and publisher profile.

Register on the Partner Center enrollment page

Review the information on the Welcome to Microsoft Partner Center enrollment page, and then register for an account.

Sign in with a work account

Sign in with a work account so that you can link your company's work email account domain to your new Partner Center account. After you've associated these two accounts, your company's employees can sign in to Partner Center with their work account user names and passwords.

Note

To see whether your company already has a work account, learn how to create a new work account, or learn how to set up multiple work accounts to use with Partner Center, see Company work accounts and Partner Center.

Agree to the terms and conditions

As part of the commercial marketplace registration process, you need to agree to the terms and conditions in the Microsoft Publisher Agreement. If you’re new to Microsoft AI Cloud Partner Program, you also need to agree to the terms and conditions in the Microsoft AI Cloud Partner Program Agreement.

You've now created a commercial marketplace account in Partner Center. Continue to Add new publishers to the commercial marketplace.

Use an existing Partner Center account to enroll in the commercial marketplace

Follow the instructions in this section to create a commercial marketplace account if you already have an enrollment in Microsoft Partner Center. There are two types of existing enrollments that you can use to set up your commercial marketplace account. Choose the scenario that applies to you:

What if I'm already enrolled in the Microsoft AI Cloud Partner Program?

What if I'm already enrolled in a developer program?

For both enrollment types, you sign in to Partner Center with your existing credentials. Be sure to have your account and publisher profile information available.

Use an existing Microsoft AI Cloud Partner Program account

When you use your existing Microsoft AI Cloud Partner Program account to enroll in the commercial marketplace program in Partner Center, we link your company's work email account domain to your new commercial marketplace account.

You can then assign the appropriate user roles and permissions to your users, so they can have access to the commercial marketplace program in Partner Center.

Enroll in the commercial marketplace

  1. Sign in to Partner Center with your Microsoft AI Cloud Partner Program account.

    Note

    You must have an account admin or a global admin role to sign in to Microsoft AI Cloud Partner Program.

  2. In the top-right, select Settings and then the Account settings workspace. Then in the left menu, select Identifiers, then select the Publisher tab.

    There are two possible types of enrollments:

    1. Create a new publisher account:

      • Select the Add publisher option on top of the publisher table.
      • Select Commercial Marketplace from the programs list.
      • Select the PartnerID you want to link to your publisher account and enter your company name.

    Microsoft AI Cloud Partner Program detects your subscription and displays the Publisher profile pane.

    1. Enroll an existing publisher account in Commercial marketplace:

      • You need to have the Owner role in the existing publisher account to enroll in Commercial marketplace.
      • All publisher accounts in your Microsoft Entra tenant enrolled in Commercial Marketplace or Microsoft 365 and Copilot program are displayed in the table. You can know the programs of the publisher account by checking the Active programs column.
      • You can select a publisher account not already enrolled in Commercial Marketplace by selecting the radio button to the left side of the row.
      • Select Add program, then select Commercial Marketplace.
      • Select the PartnerID you want to link to your publisher account and enter your company name. If you already have a PartnerID associated with this publisher account, you won't be able to edit it.

  3. Read the terms and conditions in the Microsoft Publisher Agreement, and then select Accept and continue to complete your enrollment.

    Important

    To accept these terms, you must be authorized to act on your company's behalf.

  4. To verify that the commercial marketplace account is listed as registered, in the top-right of the page, select Settings > Account settings > Programs.

You've now created a commercial marketplace account in Partner Center. Continue to Add new publishers to the commercial marketplace.

Use a developer program enrollment

Note

To register for the commercial marketplace under the same account that you're signed in with, you need to have registered in Partner Center with a company account. If you registered with an individual account, your commercial marketplace enrollment will appear under a new account.

Individual accounts are for developers who are working on their own. Company accounts are for organizations and businesses. Company accounts give you access to submit apps with additional functionality.

To ascertain that you're authorized to set up the account for your company, we require additional verification of company accounts after you've registered. This verification can take from a few days to a couple of weeks, and it often includes a phone call to your company. Both types of accounts let you submit apps, add-ins, and services. For more information, see Account types, locations, and fees.

  1. Sign in to Partner Center with your existing account.

  2. In the top-right, select Settings > Account settings. Then in the left menu, select Identifiers, then select the Publisher tab.

  3. You can select a publisher account not already enrolled in Commercial Marketplace by selecting the radio button to the left of the row.

  4. Select Add program and select Commercial Marketplace.

  5. Read the terms and conditions in the Microsoft Publisher Agreement, and then select Accept and continue to complete your enrollment.

    Important

    To add a program to existing publisher, you need to have Owner role for the publisher. Check the Owner column to know the owner of publisher and contact them to add a Program. To accept these terms, you must be authorized to act on your company's behalf.

    After you're enrolled, you're taken to the commercial marketplace overview page.

  6. To verify that the commercial marketplace account is listed as registered, select Settings > Account settings > Programs.

You've now created a commercial marketplace account in Partner Center. For help with adding publishers, continue to Add new publishers to the commercial marketplace.

Publishers who moved from the Cloud Partner Portal

If you had a Cloud Partner Portal account, we moved it to Partner Center. You don't need to create a new Partner Center account. You should've received a customized link to your new Partner Center account both in email and in a banner notification after you signed in to your existing Cloud Partner Portal account.

After you select the customized link and enabled your new Partner Center account, you can return to your account by going to the commercial marketplace dashboard in Partner Center.

The publishing agreement and company profile information transition to your new Partner Center account, along with any previously set up account payout profile information, user accounts and permissions, and active offers that were associated with your Cloud Partner Portal account.

Next steps