Fiesta® San Antonio started in 1891 as a one-parade event to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. That historic commemoration still takes place, but for more than a century, Fiesta® has grown into a celebration of San Antonio’s rich and diverse cultures and today is one of this nation’s premier festivals with an economic impact of more than $340 million. Funds raised by official Fiesta® events provide services to San Antonio citizens throughout the year.