Fanny packs, be gone! Hypebeasts will be brown-bagging it from now on.
Comme des Garçons, the avant-garde Japanese label, has teamed up with Gucci to produce a high-fashion riff on the disposable lunch sack.
The difference? Not only is this one stamped with CDG’s logo and coated in a plastic shell, but Gucci’s signature green-red-green “Web” stripe is smack-dab down the middle.
The unexpected collaboration was previewed last week in Japan at Comme des Garçons and Dover Street Market Ginza.
Fashionistas will be able to tote the haute handheld stateside next Thursday — just in time for holidays.
While the price tag is still under wraps (Gucci declined to comment), get ready to dish out more than pennies to cop this stylish barf bag — if it doesn’t sell out first.
Look at CDG’s OG paper shopper (actually made of PVC) that launched back in 2015, for instance. Hint: It’s a collectors item.