The young workers of Gen Z, born between 1997 and 2012 and comprising about a fifth of the U.S. population, are just entering the workforce, arriving with unique perspectives on work and what they want out of it. Smart employers are listening and changing how they approach recruiting and retaining this diverse, talented, educated and socially responsible generation.
In what remains a strong economy and tight job market, Gen Z has more opportunities than their predecessors, and they have the digital skills to dig deep into companies. They want meaningful work with a sense of autonomy, flexibility and work-life balance. And more so than the generations before them, Gen Z is less afraid to ask for what they want and more willing to look elsewhere for better benefits.
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