• Every Iowan should have the opportunity to live their healthiest life.

    That’s why we’re on a mission to inspire Iowans to improve their physical, social and mental  well-being. Ready to join us?

The Healthiest State Initiative

is a nonpartisan, nonprofit organization with the vision that every Iowan has the opportunity to live their healthiest life. 

It's an ambitious goal, and we can't do it without your help.

Take part in our programs, join us at one of our events or share our resources with others. Together, we can inspire Iowans and show the rest of the nation the road to wellness.

Let’s Get Started

Get Inspired

Read news about our organization, information about our campaigns and events, and access resources to live your healthiest life

Take Action

Subscribe to our newsletter, follow us on social media, or contribute to our cause. Share our message with others! 

Join Us

Join our Workplace Wellbeing Conference, Annual Walk, Annual Awards, 5-2-1-0 Summit or one of our Make It OK events. 

What We Do

4 NUMBERS: 1 WAY TO STAY HEALTHY!

5-2-1-0 Healthy Choices Count! is a fun way to help families, communities and workplaces stay healthy.

LEARN • TALK • SHARE

Make It OK: a community campaign to reduce stigma on mental health

MAKING IT EASIER TO EAT HEALTHY!

The Produce Rx Program enables doctors to prescribe fruits and vegetables, increasing access to affordable, nutritious food

DOUBLE YOUR FRUITS AND VEGETABLES

Earn, Spend, and Save with Double Up Food Bucks Iowa for fresh fruits and vegetables

Recent News:

Thank you to our investors!