Trends Report

Artificial Intelligence Will Spark A Real Marketing Renaissance

CMOs Have A New Partner On The Horizon

August 3rd, 2018
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Keith Johnston , Joe Stanhope , Brandon Purcell , Srividya Sridharan , Olivia Morley , Alex Sobchuk

Summary

Artificial intelligence (AI) is set to disrupt functions in just about every industry. But will it really shape a new mode of operating for marketers — and if so, how? This report helps CMOs navigate what AI means for them and anticipate its impact on brand strategies over the next three to five years.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.