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Unplugged: Evolve from Technology to Upgrade Your Fitness, Performance & Consciousness Hardcover – July 11, 2017

by Brian Mackenzie (Author)
4.2 4.2 out of 5 stars 349 ratings
See all formats and editions
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In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies. As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth? It’s time to stop, take a breath, and hit the reset button in a big way.

Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager. Reading Unplugged will enable you to

• Understand both the value and the limitations of technology in athletic performance, fitness, health, and lifestyle situations
• Know how and when to utilize physical activity technologies in your everyday life—and when not to
• Avoid the common mistakes that most people make with wearables and tracking apps
• Understand which technologies and tests are most effective and which are a waste of money
• End your addiction to fitness technology and start utilizing it as a tool for cueing, learning, and sensing instead of as a taskmaster that stresses you out
• Improve self-awareness and increase self-reliance
• Re-engage with nature by spending less time indoors and more time outside
• Rediscover the value of coaches’ expertise, curation, and intuition, which technology can’t replace
• Take back control of your health, fitness, and performance with the Unplugged training protocol
Previous page
  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Victory Belt Publishing
  4. Publication date
    July 11, 2017
  5. Dimensions
    7.8 x 0.9 x 9.4 inches
  6. ISBN-10
    9781628602616
  7. ISBN-13
    978-1628602616
  8. See all details
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From the Publisher

Unplugged 3D book

It’s time to stop, take a breath, and hit the reset button in a big way. In Unplugged, world-renowned strength and conditioning expert Brian Mackenzie provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world.

Unplugged illustration of man holding unplugged cord

With scientific insight from Dr. Andy Galpin and stories and advice from elite athletes and fitness experts, Unplugged brings you back to a pursuit of health and fitness that’s about enjoying the outdoors, testing your limits, and strengthening your instincts along with your body.

Photo of man surfing
Unplug, get outside, and reconnect with your instincts. You'll be happier and healthier...
author standing on top of cliff

A large part of what I’m recommending to you is present in the title, Unplugged. As an individual who is designed to be self-reliant while remaining part of a society that has become too dependent on technology, too disconnected from its human essence, and too far removed from nature, you will, I firmly believe, reap many benefits by simply unplugging more often.

Editorial Reviews

About the Author

Brian Mackenzie is the author of the New York Times bestseller Unbreakable Runner, as well as the book Power, Speed, Endurance and the program that inspired it at PowerSpeedEndurance.com. He is a world-renowned strength and conditioning expert and a co-founder of XPT Life. Mackenzie and his program have been featured in Runner’s World, Men’s Journal, The Economist, Tim Ferris’s New York Times bestseller The 4-Hour Body, and many other leading publications. Brian works with several CrossFit Games athletes, including champions Rich Froning, Jr., and Annie Thorisdottir. He also has coached and is married to Erin Cafaro-Mackenzie (a two-time Olympic Gold Medalist in rowing – W8+) and has guided world and Olympic champions and performance innovators like Laird Hamilton, Taylor Ritzel (2012 Olympic Gold Medalist – W8+), Sara Hendershot (2012 Olympian – W2), Jamie Mitchell, Koa Rothman, Koa and Alex Smith, Nathan Florence, and Elliot Sloan.

Dr. Andy Galpin is a professor of kinesiology at the Center for Sport Performance at California State University, Fullerton. He has a PhD in human bioenergetics and is the founder and director of the Biochemistry and Molecular Exercise Laboratory. Galpin works directly with professional athletes in the NFL, MLB, and UFC and played a major role in Helen Maroulis’s run to gold in wrestling at the 2016 Rio Olympics. He is a co-host of the popular training podcast Barbell Shrugged, which has more than 300,000 followers, and has been featured in countless magazine articles, television shows, and other podcasts. One interviewer called him “the Tony Stark of human performance.”

Phil White is an Emmy-nominated writer and the coauthor of the books Waterman 2.0 with Dr. Kelly Starrett, and Game Changer with Fergus Connolly. He is also a frequent contributor to The Inertia and SUP the Mag.

Product details

  • ASIN ‏ : ‎ 1628602619
  • Publisher ‏ : ‎ Victory Belt Publishing (July 11, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 9781628602616
  • ISBN-13 ‏ : ‎ 978-1628602616
  • Item Weight ‏ : ‎ 1.99 pounds
  • Dimensions ‏ : ‎ 7.8 x 0.9 x 9.4 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 349 ratings

About the authors

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  1. Phil White

    Phil White

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    Full content visible, double tap to read brief content.

    Phil White is an Emmy-nominated screenwriter and the co-author of The Leader's Mind with Dr. Jim Afremow (who wrote The Champion's Mind), The 17-Hour Fast w/ Dr. Frank Merritt, Unplugged with Dr. Andy Galpin + Brian Mackenzie, Waterman 2.0 w/ Dr. Kelly Starrett (foreword by Laird Hamilton, On the Record w/ Luke Crisell and Rob Principe, and Game Changer w/ Fergus Connolly.

    He also wrote 2 history books - the story of how Winston Churchill ended up in a small Midwest town to give his famous Iron Curtain/Sinews of Peace speech in 1946, and Whistle Stop, which gives an intimate look at how Harry Truman overcame a seemingly insurmountable unbeatable Thomas Dewey to score a comeback win in the 1948 Presidential Election.

    Phil collaborates with New Zealand All Blacks coach Nic Gill, former Lakers S+C coach Tim DiFrancesco, Dr. Stacy Sims, Momentous, HANAH, Ergodriven, TrainingPeaks, Fusion Sport and is a member of the leadership team w/ Jim Afremow + Dave Kearney for the Champion's Mind mental skills training and mental health app. It is used by the likes of the NFL teams, UCLA, Duke, Rice University, Yale, ASU, and many other pro, college, high school, performance center, middle school, and club teams, as well as by everyone from Olympians to recreational athletes.

    Phil also co-hosts the Momentous Podcast with Momentous founder Matt Wan. When not writing about himself in the third person for bios like this, Phil enjoys SUPing, hiking with his wife and editor-in-chief, Nicole, and their sons, Johnny (film director + musician) and Harry (Lego Master Builder). He’s also into reading books, listening to music, watching surfing, climbing and other sports documentaries, eating blackcurrants and blackberries, reading print versions of magazines, listening to BT and other fine electronic music on his iPod Classic with Etymotic noise canceling IEMs, eating a good chicken tikka masala with naan bread and onion bajis with his mates and family, interviewing high performers, drinking stout, smoky single malt whiskey, and espresso. So much espresso.

    Check out his books, podcasts, and feature writing here https://www.clippings.me/philwhitebooks and on his website, philwhitebooks.com

    See more on the author's page
  2. Brian MacKenzie

    Brian MacKenzie

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Brian MacKenzie is a strength and conditioning coach and the creator of CrossFit Endurance, which specializes in movement with an emphasis in running, cycling, and swimming mechanics. MacKenzie and his program have been featured in Competitor, Runner’s World, Triathlete, Men’s Journal, ESPN Rise, The Economist, Outside, and Tim Ferriss’ bestseller The 4-Hour Body. He has consulted with several athletic teams, including the 2012 Western Athletic Conference Champions San Jose State Women’s Swim Team.

    See more on the author's page
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Customer reviews

4.2 out of 5 stars
4.2 out of 5
349 global ratings
Couldn't have said it any better
5 Stars
Couldn't have said it any better
If I were going to write a book as a coach it would be this one! I usually don't do reviews on products especially when I'm not really that impressed. Thing is, this is the first time I've ever reviewed ANYTHING on Amazon. I've known BMac indirectly for around 15 years and met Andy briefly in Malibu at XPT last year. I've seen the evolution of BMac and this book catalogs that evolution. If you are a coach read it! Recommend it! Live it! If you are a fitness enthusiast read it over and over and over again until you adopt these principles. My personal takeaways were 1.) My own evolution as a coach/athlete is parallel to what Unplugged teaches. 2.) As a coach/athlete we ALL have workable issues that only awareness can fix. 3.) Be honest about your abilities, your addictions, and your level of commitment, otherwise you are destined to repeat your patters in life!I had no idea last year that this book was coming out. That being said I wrote a personal coaching quote that winked back on page 94. (See pic)Thanks fellas for the realism!
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Top reviews from the United States

David Dellanave
5.0 out of 5 stars Great book on honing your intuition and instinct without relying solely on tech.
Reviewed in the United States on August 15, 2017
Verified Purchase
This is a great book for the athlete or fitness enthusiast who has reached high performance and then gone, "what now?" You can't track every calorie and every watt forever, nor should you. There comes a point when you take a step back, look at the long view, and realize that you don't need three quarters of the tools, and apps, and gadgets you use for your training. I'm a data geek and while there is a time and a place for quantifying, there are also times and places where unplugging is the right move. I liked the book a lot and would recommend it to the athlete who is ready to hone their system of what they do and don't track or quantify, and disconnect from the rest.
3 people found this helpful
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Cameron Y
5.0 out of 5 stars Plug Into This Book To Get UNPLUGGED
Reviewed in the United States on July 19, 2017
Verified Purchase
I was out at a concert one night and a buddy of mine lost his FitBit. He went absolutely bonkers (extreme understatement) and we spent the next couple hours checking under every rock and crevice for his gadget. We eventually found it, but we missed the whole concert. A month later, he didn't even wear it anymore. But that fateful night, my friend had a side to him that I had never seen: an addict that needed his fix.
This review isn't to bash on technology, but to open up our eyes that we have a world around us. We fall victim to the "phone slump" without realizing that we are becoming too dependent on, let's be honest, creative marketing schemes that we just don't need in our lives. But in our society today, it's almost impossible to not be plugged in. So instead of allowing technology to deindividualize ourselves, we need to find a way to use technology that will optimize, and be optimal for, our health and knowledge.
Unplugged does a good job covering the issues, but does an even better job coming up with pragmatic solutions that we can all strive for.
8 people found this helpful
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David
3.0 out of 5 stars half the book is great
Reviewed in the United States on August 19, 2023
Verified Purchase
Half of this book was spot on the title and description. Really good stuff that makes you think about how and why you use tech in your physical activities. But, woven throughout the book were sections that didn’t really align with the description. They may enhance the book for some, but for me those section distracted from the content I felt did align with the description and that was quite interesting.
2 people found this helpful
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David Jewell
4.0 out of 5 stars Fast Reading Good Nuggets
Reviewed in the United States on December 29, 2017
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Yes, we are way to attached to our gadgets. How many times do I have to avoid people walking down the street staring at their phone. That is true for sport too.
One person found this helpful
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Syed Haque
5.0 out of 5 stars How dulled awareness is impacting our physiology
Reviewed in the United States on July 20, 2017
Verified Purchase
I appreciate any piece of work that helps expand my thinking. This book took a 30,000 ft view into how technology is impacting our physiology. Sometimes we're so immersed in the moment, that we forget how far we've come over the last several decades. There's always two sides to the coin though.

We've worked so hard as a society to eliminate stress. Now we're having to introduce artificial stress to stay sharp and maintain our sense liveliness. One form of that is physical exercise. But it goes much deeper than that. Unplugged explores the idea of how technology has dulled our awareness in a way that is impacting our physiology. And we can't cheat our physiology. So if that sounds interesting to you, definitely give this a read. You won't be disappointed.
2 people found this helpful
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Ethan Chapluk
5.0 out of 5 stars Must Read!
Reviewed in the United States on May 11, 2018
Verified Purchase
As a current college student, I have grown up completely surrounded by technology and had been grasped by all the promises of “making life easier”. This book serves as an eye opener for anyone hooked on their various devices, bringing to light the perils of a society that is growingly dependant on our gadgets for happiness and pleasure. Unplugged has helped me shift some things within my own life and will surely rub off on those close to me. Absolute must read!
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Melissa Lambert, MS
5.0 out of 5 stars From the mouth of a bias Outdoor Physical activity researcher, Clinical Exercise Physiologist and Board Certified Health and Wellness Coach
Reviewed in the United States on April 4, 2018
Verified Purchase
I enjoyed every read of this book! Wish it was out when I was doing my thesis... outdoor physical activity, connectedness with nature, enjoyment between settings etc. Was certainly a limited topic relative to nutrition, strength and conditioning, performance blah blah. One of the more prominent juxtapositions I coach average Joe's seeking a health and wellness, chronic disease self management and prevention is finding a balance among behaviors. Wearables are turning into a new fad like diet sort of practice....all or nothing. Another distraction from inward reflection and acceptance. For some. Not for all. Thank you for bringing this topic to light with passion, evidence and a call to action.
3 people found this helpful
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matthew wallace
5.0 out of 5 stars It will help you rekindle the enjoyment and re blend your sport and play
Reviewed in the United States on August 8, 2017
Verified Purchase
This book is an eye opener and reset for the tech obossesed athlete. Learning to use technology as a tool to understand , as oppose to guide or something we have developed a dependency on is essential to longevity in sport and life. Getting back to nature, listening to your body, and developing the ability to "feel" is much more important than blindly following a watch or a
Predeveloped plan. This book will open your eyes and provide you a path to get back to where it all started. It will help you rekindle the enjoyment and re blend your sport and play.
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Top reviews from other countries

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Alex Rey
2.0 out of 5 stars Muito superficial
Reviewed in Brazil on November 25, 2023
Verified Purchase
Tema interessante, mas explorado de maneira superficial, baseado na opinião do autor e com as poucas opiniões com algum embasamento científico sendo extrapoladas de atletas ou pessoas treinadas para população geral.

Na minha opinião, custo benefício ruim !
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Vintage Kerry
5.0 out of 5 stars Provocative and insightful. It delves into technological dependency and ...
Reviewed in Canada on October 29, 2017
Verified Purchase
Provocative and insightful. It delves into technological dependency and the limitations and constraints of the quantified self (QS) and will likely have the reader questioning their own inherent beliefs.
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Matthew D Young
5.0 out of 5 stars Plug Back Into Nature
Reviewed in the United Kingdom on April 9, 2018
Verified Purchase
A book that stands out for promoting a lack of technology in everyday life will serve us well, both in body and in spirit. In a modern age full of gadgets and gizmos, all designed to enhance our experience, it has become apparent that due to the rush and frenzy to get apps, tech and cool monitoring devices we have missed a vital component out of the process, and that is knowing how to interpret and find value in the data we're measuring. The authors of Unplugged realise that once this step is missed out (and other factors too), the tool becomes useless and hopelessly debilitating. As experienced coaches and students of physiology the three authors, Brian, Andy and Phil point out how tuning our innate intrinsic relationship our bodies have with nature will serve us far better than numbers on a screen - along with interviews with industry leaders, top athletes and researchers, the examples and explanations they use to prove this are both enlightening and educational. As a coach and trainee I learned some valuable lessons about unplugging from technology and plugging back into nature.
One person found this helpful
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Niklas Djember
5.0 out of 5 stars Right bokk for the exact right time
Reviewed in Germany on October 9, 2017
Verified Purchase
This book is one of the greatest I’ve ever read . So much useful and reliable facts about the device we use to “help” us perform.
If you read this book you’ll get a deep view and understanding about the Market , Industrie behind those smartphones wearables . Really interesting
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Carsten Stausberg
2.0 out of 5 stars Ansammlung von „gesundem Menschenverstand“
Reviewed in Germany on March 6, 2022
Verified Purchase
Das Buch liest sich wie eine Ansammlung von Instagram Posts. Viel geschrieben, wenig gesagt. Und ein viel zu großes Preisschild drauf. Fazit: Nutze Technologie dort wo sie hilft, und bewahre Deine Verbindung zur Natur. Atmen, Eisbaden, Fasten, High Intensity Cardio… Weil dann nutzt Du Dein „volles Potential“ und wirst zur „best version of yourself“. Das Buch schließt also nahtlos an das leidige Selbstoptimierungsthema des letzten Jahrzehnts an. Braucht das noch jemand?

Naja… Natur ist super. Hat der Autor schon Recht. Hups… war kurz eingeschlafen. Spart Euch das Geld!
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