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Netflix says 'Red Notice' was its biggest movie debut of all time in its first weekend

red notice
Dwayne Johnson in "Red Notice." Netflix

  • "Red Notice" was watched for 148 million hours over the weekend, Netflix said on Tuesday.
  • It's Netflix's biggest opening weekend ever for a movie.
  • Netflix is now reporting hours viewed for its titles rather than the number of members that watched.
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"Red Notice," Netflix's new big-budget action movie, is breaking records for the streamer after debuting on Friday.

On Tuesday, Netflix said the movie was viewed for 148.72 million hours from Friday through Sunday, making it the company's biggest opening weekend ever for a movie, and that it ranked No. 1 in over 90 countries over the weekend.

Netflix said in its Q3 earnings report that it would start reporting viewing hours for its titles rather than its previous metric of the number of members that watched. It previously counted a view if an account watched at least two minutes of a show or movie.

On Tuesday, the streamer launched a new website, top10.netflix.com, which will update weekly on Tuesdays with top 10 lists of the previous week's most watched movies and TV shows based on hours viewed.

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"Bird Box" is Netflix's most watched movie based on viewing time with 282 million hours watched in its first month ("Extraction" is its biggest movie based on the number of households, with 99 million watching it in the first month).

But based on "Red Notice's" opening weekend, it would seem it's on pace to beat "Bird Box."

Critics weren't kind to the movie and it has a 36% Rotten Tomatoes critic score. But it received a 92% audience rating.

"'Red Notice' is limp and dull, and does more to showcase the shortcomings of each of its marquee idols than it does to highlight their bankable charisma," Richard Lawson wrote for Vanity Fair.

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Variety reported in 2019 that the "Red Notice" budget could hit $200 million, which would make it Netflix's most expensive movie ever (IMDb lists the production budget as $160 million).

Stars Ryan Reynolds and Gal Gadot each received $20 million paydays, while Dwayne Johnson earned more as both a star and producer on the movie, according to Variety.

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

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