Facebook Statistics & Trends To Know In 2024

Facebook Statistics Featured Images

With over 3.05 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook’s user base stands more than the population of North America!

While Facebook shows no signs of slowing down, we have gathered all the latest facts and figures associated with the platform in this post.

We have covered Facebook’s demographics, finances, downloads, the usage of AI in the organization, and much more in this post.

Facebook Statistics 2024 (Top Picks)

  • Facebook currently has 3.05 billion monthly active users and is predicted to reach 3.07 billion mark by Q1 2024.
  • 2.064 billion users access Facebook every day, which accounts for 68.11% of the platform’s monthly active users.
  • There are 243.5 million Facebook users in the United States. That is around 70% of the country’s total population.
  • Marketers can potentially reach 2.11 billion users through Facebook advertising.
  • Facebook’s average revenue per user (ARPU) is $21.12.
  • 56.6% of Facebook users are male, and 43.4% are female.
  • Over 30% of Facebook’s users belong to the 25 to 34 age group.
  • The majority of Facebook users (416.6 million) are from India.
  • Facebook’s official website gets around 17 billion visits each month on average.

How many people use Facebook

Facebook has 3.05 billion monthly and 2.09 billion daily active users as of 2024. While most other social media platforms struggle to reach a billion monthly active users, Facebook has a couple of billion daily active users.

Let us explore Facebook’s MAUs and DAUs in this section.

Facebook has 3.05 billion monthly active users

This is a 3% YoY increase in Facebook’s user base. It is estimated that Facebook will have 3.07 billion monthly active users by the end of 2024.

This also means that 62.24% of all social media users globally use Facebook.

The number of Facebook’s MAUs has grown significantly in the past decade. The number of users has grown by over 74% since 2014.

Facebook's Monthly Active Users Over The Years

Here is a table showing Facebook’s monthly active users over the years:

YearUsers
2008197 million
2009360 million
2010608 million
2011845 million
20121.06 billion
20131.23 billion
20141.40 billion
20151.59 billion
20161.86 billion
20172.13 billion
20182.32 billion
20192.50 billion
20202.80 billion
20212.91 billion
20222.96 billion
20233.05 billion
2024*3.07 billion

Source: Meta Investor Relations

Facebook Has 2.09 billion Daily active users

According to Meta’s latest investor event, the platform is going strong with over 2.09 billion DAUs.

9.78% of Facebook’s daily active users are based in the United States and Canada.

The only time the social media giant lost its user base was in Q4 2021, when it lost around 500,000 daily active users worldwide.

Source: Meta Investor Relations

  • 68.11% of Facebook’s monthly active users are its daily users.
  • 78.1% of Facebook users also use Instagram.

If we talk about Facebook users overlapping with other platforms, Here are the numbers:

  • 74.7% of Facebook users also use YouTube.
  • 72.7% of Facebook users also use WhatsApp.
  • 48.8% of Facebook users also use Twitter.
  • 47.8% of Facebook users also use TikTok.
  • 36.1% of Facebook users also use Pinterest.
  • 1.5% of Facebook users access the platform from a laptop or a desktop.

Explore the most followed person on Threads with 10.1 million followers – Threads Statistics

How Many Facebook Users Are There In The United States?

The birthplace of the platform and also the world’s strongest economy, paired with a high engagement rate and tech-savvy population, makes The United States one of the most important markets for Facebook.

There are currently 243.5 million Facebook users in the US, making it the country with the second-largest user base.

  • Facebook has 270 million MAUs in the United States and Canada combined.
Facebook Users in United States and Canada

Here is a table showing the number of MAUs in the US and Canada over the years:

YearUsers
2010154 million
2011179 million
2012193 million
2013201 million
2014206 million
2015219 million
2016231 million
2017239 million
2018242 million
2019248 million
2020258 million
2021262 million
2022266 million
2023271 million

Source: Meta, Statista.

Facebook User Demographics

  • 56.6% of Facebook users are male, while 43.4% are female.
56.6% of Facebook users are male, while 43.4% are female
  • The majority of Facebook’s users belong to the 25 to 34 age group, with 18.4% males and 12.6% females belonging to this age group using the platform.

Here is a table showing the distribution of Facebook users worldwide by age and gender:

Distribution of Facebook Users Worldwide by Age and Gender
Age GroupShare of MalesShare of Females
13-173.2%2.4%
18-2413.3%9.3%
25-3418.4%12.6%
35-4410%7.9%
45-545.8%5.2%
55-643.3%3.5%
Over 652.5%2.8%

Countries With The Most Facebook Users

With 416 million users, India has the most Facebook users. The United States stands second with 243.5 million users.

Countries With The Most Facebook Users

Here is a table showing the countries with the most Facebook users:

CountryNumber Of Facebook users
India416.6 million
United States243.5 million
Brazil 139 million
Indonesia135.1 million
Mexico93.3 million
Phillipines91 million
Vietnam75.9 million
Thailand58.5 million
Japan55.8 million
Pakistan49.2 million

Note: Facebook (Meta) doesn’t release country-specific user counts; we have to rely on estimates. The values in the above table are sourced from multiple datasets and reports.

Source: World Population Review, Statista, Oberlo.

Facebook Users In Different Regions Of The World

The Asia Pacific region has the most number of Facebook users. The region accounts for over 44.59% of Facebook’s total user base.

Let us take a look at the data for other world regions in this section

Facebook MAUs in Different Regions
Source: Facebook Earnings Presentation
  • The Asia-Pacific region has 1.36 billion monthly active Facebook users as per the latest reports.
  • The European region has 408 million users, while the US & Canada combined account for 271 million users.

Here is a table showing Facebook users in different world regions:

World RegionNo. Of Facebook UsersShare Of Users
Asia Pacific1.36 billion44.59%
Europe408 million13.37%
US & Canada271 million8.88%
Rest Of The World1.01 billion33.11%

Sources: Meta Investor Relations.

Facebook Usage Statistics

A recent study by Statista reveals that an average person spends around 147 minutes on social media platforms every day. Out of which 33 minutes are spent on Facebook.

Facebook is also the social media on which users spend the most time. If we do the math, we get the following numbers:

Time Spent On Facebook Statistics
FrequencyTime Spent
Every day33 minutes 
Every Week231 minutes
Every Month990 minutes 
  • 31% of U.S. adults use Facebook to get regular news updates.
  • 1.8 billion people interact in Facebook groups every month.
  • The average percentage of Facebook page fans who engaged with a page’s postings was 0.07 percent.

Facebook’s Reach Based on Devices

Here is a table showing Facebook’s reach based on the device:

Facebook’s Reach Based on Devices
DeviceShare of respondents
Any kind of mobile device98.5%
Laptop or Desktop1.5%
Both phones and computers16.7%
Only via a mobile phone81.8%

Facebook Post Engagement Rate

The average Facebook page fan engagement with posts was 0.07%

With an interaction rate of 0.13%, image posts had the highest level of engagement. Furthermore, link posts saw the lowest engagement rate with 0.03%

Here is a table showing the Average Facebook page fan engagement with selected post types:

Average Facebook Page Fan Engagement With Selected Post Types
Post TypeAverage fan engagement rate
Status Posts0.13%
Image/Photo Posts0.11%
Video Posts0.08%
Link Posts0.03%

Opinion Of US Citizens On Facebook

We have gathered data about people in the US and their opinions on Facebook. Here are the findings:

  • 20% of adults in the United States have a favorable opinion, while 19% have a very unfavorable opinion of Facebook.
  • 15% of males and 24% of females have a favorable opinion about Facebook.

Here is a complete breakdown of the above stat:

OpinionMalesFemales
Very favorable15%24%
Somewhat favorable30%37%
Somewhat unfavorable23%18%
Very unfavorable25%14%
I Heard of it, but I have no opinion6%6%
Never heard of1%1%

Facebook Download Statistics

Facebook has been downloaded over 5 billion times from the Google Play Store alone, making it one of the most downloaded apps in the history of the internet.

  • Facebook was downloaded 413 million times in 2022 alone.
Facebook Downloads Over The Years
YearDownloads
2017660 million
2018710 million
2019682 million
2020540 million
2021416 million
2022413 million

Why People Use Facebook

The most popular Facebook activity is contacting friends and family, according to the most recent study by a data portal on Facebook’s most popular uses. Up to 71.3% of Facebook users claim to interact with their loved ones on the platform.

Here is a table showing the top reasons people use Facebook:

Chart Showing The Top Reasons People Use Facebook
ReasonShare of respondents
Message friends and family71.3%
Post or share photos or videos64.5%
Keep up to date with news and current events 60.1%
Follow or research brands and products55.7%
Look for funny or entertaining content55.1%

Sources: Statista, Meta, Hootsuite, and Datareportal.

Facebook Ads Statistics

Facebook has the potential to reach 2.11 billion people through ads. That is around 70% of its user base.

The fact that 55.7% of active Facebook users use the platform for following or researching businesses and products is a great indicator for advertisers.

According to the latest quarterly report from Meta, almost 3/4th of Advertisers are now putting ads on Facebook’s reels.

Let us dive into the world of Facebook ads through numbers:

  • Facebook currently has over 10 million active advertisers on the platform.
  • Those advertisers can reach 2.11 billion individuals through ads.
  • 34.1% of adults worldwide over the age of 13 see Facebook advertisements.
  • Almost all of Facebook’s advertisers are using at least one of their AI-driven products.
  • 63.7% of Americans over the age of 13 are exposed to Facebook ads.

What about other countries?

Here is a table showing the reach of Facebook ads for people over the age of 14 across various countries:

The Reach Of Facebook Ads For People Over The Age Of 14 Across Various Countries
CountryFacebook ad reach
Mexico87.6%
United Kingdom60.5%
France56.2%
Italy53%
India30.1%
  • In the second quarter of 2022, advertising impressions increased by 15% (YOY), and the average price per advertisement decreased by 14% (YOY).
  • Facebook’s ad income accounts for the vast majority of its total revenue. Its 2022 financial reports reveal that advertisements accounted for 97.5% of its total registered revenue.

This means that Facebook made $113.7 billion in 2022 just via advertisements.

  • On average, a Facebook user clicks on 12 ads every month.
  • Facebook advertising has an average cost per click (CPC) of $1.72 and an average click-through rate (CTR) of 0.9%. 9.21% is the average conversion rate (CVR).

Additionally, Facebook allows us to view the average cost per click per campaign objective:

Average Cost Per Click Per Campaign
ObjectiveCPC
Brand Awareness$2.32
Conversions$1.33
Lead Generation$1.74
Traffic$0.43
  • The finance industry has the highest Facebook ads CPC – $3.89.

Here is a table showing the Facebook sectors with the highest CPC:

Facebook Sectors With The Highes CPC
IndustryCPC
Finance$3.89
Internet and Telecom$3.07
Home and Garden$2.78
Business and Industrial$2.48
Jobs and Education$2.11
People and Society$2.01
Beauty and Fitness$1.85
Real Estate$1.81
Science$1.33
News$1.11
Hobbies$0.68
Pets$0.61
Food and beverage$0.42

Sources: Statista, Meta, Wordstream.

Facebook Statistics for Businesses

  • More than 200 million companies use Facebook’s applications and free tools.
  • In the past year, 18.3% of American adults made a transaction on Facebook.
  • A local business page is visited by over 70% of Facebook users at least once a week.
  • Facebook live chat makes customers 53% more likely to purchase from a company.
  • Facebook will have real-time translation capabilities for hundreds of languages.

How does this help businesses? Businesses will be able to create social media material in one language and trust Facebook to translate it correctly for a worldwide audience. Greater eyes viewing the material and thus more engagement will result from regional articles translating into major languages or vice versa.

  • A Facebook Page post’s typical organic reach is 5.2%.
  • Facebook deleted over 4,596,700 pieces of material in 2021 due to copyright, trademark, or fraudulent reports.
  • On average, 36% of Facebook page postings are photos.

Sources: Hootsuite, Hubspot, Statista, Meta.

Facebook Revenue Statistics

Facebook has registered a revenue of $94.79 billion in 2023.

The platform earned $28.64 billion in the first quarter, $31.99 billion in the second quarter, and $34.14 billion in the third quarter of 2023.

Here is a table showing Facebook’s revenue over the years:

Facebook's Annual Revenue From 2010 To 2023
YearRevenue
2010$1.97 billion
2011$3.71 billion
2012$5.08 billion
2013$7.87 billion
2014$12.46 billion
2015$17.92 billion
2016$27.63 billion
2017$40.65 billion
2018$55.83 billion
2019$70.69 billion
2020$85.96 billion
2021$117.92 billion
2022$116.6 billion
2023 (Q3)$94.79 billion

Sources: Meta.

Facebook Average Revenue Per User

Facebook’s global ARPU is $21.12

This figure is the global average. If we dive into ARPU based on region, then we get the following numbers.

World RegionFacebook ARPU
USA & Canada$56.11
Europe$19.04
Asia Pacific$5.12
Rest Of The World$4.22

Facebook Messenger Statistics

Facebook Messenger was first launched on 9th August 2011, and since then, its users have only increased. Currently, 1.38 billion people use the messenger service globally.

Let us take a look at some of the other statistics associated with it.

138.1 million people use Facebook Messenger, which is an increase of 2.2 million since the past year.

Here is a table showing the number of Facebook Messenger users over the years:

YearUsers
2018126.3 million
2019130 million
2020133 million
2021135.9 million
2022138.1 million
  •  55.5% of Facebook Messenger users are male, while 44.5% are female.
  • Most of the Facebook Messenger users in the US are between the ages of 25 and 44.

Here is a table showing the distribution of Facebook Messenger users:

Age GroupShare of Users
13 to 171.2%
25 to 3423.8%
35 to 4420.6%
45 to 5416.6%
55 to 6413.8%
over 6513.3%
  • The yearly downloads of Facebook Messenger fell to 353 million in 2021. We say ‘fell’ because, in 2020, this number was 508 million.

Artificial Intelligence At Facebook

Facebook has a large number of users and a lot of data, which provides ample opportunity for its developers and engineers to experiment, solve problems, and explore the capabilities of AI.

Facebook understands the importance of AI. The social media giant has made their first custom silicon chip for running AI models, a new AI-optimized data center design, and the second phase of our 16,000 GPU supercomputer for AI research.

Meta recently launched CM3leon, an advanced text to image ai generator.

Let us take a look at some interesting facts and figures associated with Facebook’s AI usage in this section.

  • more than 20% of the content in a person’s Facebook feeds is now recommended by AI from people, groups, or accounts they don’t follow.
  • Facebook’s AI research model, No Language Left Behind (NLLB-200) enables translation of 200 different languages.
  • For some Indian-based languages, NLLB-200’s translations were more than 70% accurate.
  • Facebook’s research has advanced speech recognition tech for low-resource languages with the MMS project. This includes a speech-to-text and text-to-speech model for 1,100+ languages.
  • Meta’s Research SuperCluster (RSC) AI Supercomputer features 16,000 GPUs, all accessible across the 3-level Clos network fabric that provides full bandwidth to each of the 2,000 training systems.
  • Meta has released over 1,000 AI models, libraries, and data sets for researchers over the last decade.

How Many Employees Does Facebook Have?

Facebook currently has 66,185 employees.

That is a decrease of 24% year-over-year. In December of 2022, Facebook had a headcount of 86,482 but laid off over 9,000 employees.

Source: Meta.

Related Read:

About The Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top