Approach
Balancing health, indulgence and premiumisation with BC30®
Instead of simply creating new flavours, Kerry sought to develop a stronger, premium positioning for the customer. Primary research showed that bakery is an indulgence-driven category and brands need to keep consumers excited by innovating with unusual and luxurious flavours as well as contrasting textures. However consumers in Asia are also now seeking healthier options, even in their treats. Using Kerry Trendspotter™, our proprietary artificial intelligence (AI) tool that focuses on emerging food and beverage trends, we identified local flavours and natural ingredients, including natural sweeteners, that could be used to create “guilt-free bakery” concepts. Armed with our insights and harnessing our taste and nutrition technologies, we created and presented multiple concepts to the customer within two weeks of receiving the brief. The winning concept—a fruit-flavoured bakery item made with yoghurt and BC30 our well-researched, spore-forming probiotic—was ready for launch in approximately eight weeks. our well-researched, spore-forming probiotic—was ready for launch in approximately eight weeks.