Protein Mindset

This comprehensive review of consumers perceptions and preferences can guide protein fortified food and beverages product creation.

In 2021, Kerry surveyed more than 6,300 health- and wellness-conscious consumers who prioritised protein when making food and beverage purchase decisions. These consumers lived across 12 countries within North America, Europe, Latin America and the Asia-Pacific region, bringing to the results a truly global perspective on protein.

This report details key highlights of the findings and insights, with an emphasis on consumers’ perceptions and preferences in regard to proteins in food and beverages, including opportunities for innovative product development.