Try This Hack to Communicate More Effectively
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Try This Hack to Communicate More Effectively

Great communicators draw a roadmap that guides both themselves and their audience from point A to point B efficiently and effectively. Whether you’re giving an impromptu pitch or an annual presentation in the boardroom, this three-part framework can help you communicate more clearly, persuasively, and memorably. It requires three simple questions:

  1. What: Start by describing and defining the facts, situation, position, etc., that you and your audience are dealing with.

  1. So What: Then, move on to discussing the implications or importance for the audience. In other words, why is this relevant to them? Why should they care?

  1. Now What: End by outlining an action plan or next steps. This could be as complex as rolling out a new product or business plan, or as simple as setting up a follow-up meeting to check in.

This structure not only helps you organize your thoughts; it also serves as a guidepost for your audience, making the information easier to follow and act upon.

Read the article, "A Simple Hack to Help You Communicate More Effectively," by Matt Abrahams


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This is a great simple structure and much better than the old ‘Tell ‘em what you’re going to tell ‘em; Tell ‘em; Tell ‘em what you’ve told ‘em’ But you’ve also got to motivate your audience to want to go from A to B in the first place! So start first with Why: why should they listen?

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Kate Van Vliet

Graduate in Strategy and Transactions at EY

3mo

A fascinating read and a great roadmap for communicating clearly and ensuring you are heard and understood! Thanks for sharing

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Carolyn Covey Morris, ACC, MBA, APR

Executive Coach | Growth Accelerator | Change Agent

3mo

Great and simple roadmap. In coaching top executives who want to be more effective communicators, they're often missing the "so what", which really means they aren't considering their audience and what their audience needs to be able to get on board and move forward. To be a more inspirational leader and inspire followership, they have to close that gap.

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Shvan Hiwa

Assistant Lecturers at Sulaymanyah Polytechnic University-department of Anaesthesia

3mo

karwan obaid

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