One need not be a rocket scientist to know that we are bombarded by ad impressions every day; with that said, we can all benefit from science to understand why certain messages land and others do not. Screenvision Media has set out to prove that its ads resonate and are memorable in a way other media simply can't match, and they are using science to back this up.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.