About this program

  • Credential Awarded: 1 Year Graduate Certificate
  • Campus: Niagara-on-the-Lake
  • Code: 0785 P0785
  • Delivery Length: 1 Year
Apply Now Connect with Us Book a Tour or Info Session

Overview

Are you a beer, wine or spirit enthusiast who wants to pursue a professional career in the thriving alcoholic beverage industry?

As a Beverage Business Management graduate, you have a robust knowledge of all aspects of the alcoholic beverage industry including business, retail, export, marketing, legal and regulatory environment.

Highlights
  • The School of Wine, Beer and Spirits at Niagara College is renowned for its outstanding reputation with graduates, employers and industry partners.

  • The 125-acre Daniel J. Patterson Campus in Niagara-on-the-Lake is located in the heart of Ontario’s thriving wine and hospitality industries including a 40-acre vineyard and the NC Teaching Winery, Canada’s first and only commercial teaching winery with state-of-the-art facilities including an analysis lab and winemaking pilot systems.

  • Extensive applied learning in the form of a major project working with industry partners and opportunities to work at special functions held on- and off-campus.

  • Unmatched hands-on learning environment including Teaching Brewery, Teaching Winery, Teaching Distillery, Teaching Greenhouse, hop yard, apiary, vineyards and world class faculty.

Career Opportunities
  • Beverage alcohol agency sales
  • Export sales
  • Industry trade marketing
  • LCBO liason
  • Retail operations management
  • Tasting room management
  • Wine, beer, spirits club management
Back to Top

Courses

Term one (2024 Fall)
Code Course Name Credits
BEVB9101 Sensory Evaluation of Beer, Spirits and Wines 6
BEVB9102 The Legal and Regulatory Environment of the Beverage Alcohol Industry 6
BEVB9103 Employee and Financial Sustainability for the Beverage Alcohol Industry 3
BEVB9104 Essentials of Beverage Alcohol Production 6
BEVB9105 Innovative Sales and Marketing for the Beverage Alcohol Industry 3
Term two (2025 Winter)
Code Course Name Credits
BEVB9108 Beverage Alcohol Supply Chain Management 3
BEVB9109 Quality Assessment of Beer, Wines, and Spirits 3
BEVB9110 Strategic Market and Brand Analytics for the Beverage Alcohol Industry 6
BEVB9111 Beverage Alcohol Enterprise Innovation and Entrepreneurship 6
BEVB9112 Capstone Project 6
Program Outcomes Term: 1244
  1. Position beverage alcohol products appropriately in local and global markets using current techniques, including but not limited to merchandising, brand management, marketing, and analytics of consumer behavior.

  2. Comply with applicable provincial, federal and international regulatory and trade requirements to produce, package and distribute alcoholic beverages safely and legally.

  3. Develop strategies to maximize market opportunities and increased tourism using gastronomy and hospitality events, experiences and practices.

  4. Apply best business practices and strategies related to financial and human resource management in the beverage alcohol industry.

  5. Evaluate the range of styles and quality levels/attributes of alcoholic beverages.

  6. Investigate/Interpret the many factors of production that lead to the range of styles and qualities of alcoholic beverages.

  7. Manage inventory, supplier relationships and the procurement of goods and services according industry best practices and financial and regulatory constraints.

  8. Apply entrepreneurial strategies to identify and respond to new local and global opportunities in the alcohol beverage industry.

Back to Top

Admission Requirements

  • Ontario College Diploma (or equivalent) or Bachelor’s Degree and
  • Proof of English proficiency
Selection and Ranking

Testing or other supplemental evaluation may be required.

Learn more about admission decisions.

Note

Most private college courses and/or credentials are not acceptable as admission requirements for Niagara College programs.

Please contact the Admissions office at [email protected] for assistance.

Program Requirements
Transportation
  • Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
  • Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
Computer/Technology Requirements

In order to successfully complete studies at Niagara College, it is recommended that each student have access to a personal computer or laptop. Niagara College’s Open Access Labs offer computers on campus, but availability cannot be guaranteed and some program software may not be available on open access computers. If there are additional computer/technology requirements they will be identified on this page.

COVID-19 has impacted the delivery type (online vs on-campus) and computer/technology requirements of many Niagara College programs. Due to the fluid nature of the COVID-19 situation, computer/technology requirements may be subject to change.

All costs associated with program requirements are the responsibility of the student.

Back to Top

Availability

Domestic Applicants Apply
International Applicants Apply
Legendfor intake status table
Open

Accepting applications

Waitlisted

Eligible applications will be placed on a waiting list

Closed

Not accepting applications

Suspended

No longer offered this term

Back to Top

Tuition

Back to Top

Personalize your Niagara College experience in 60 seconds!

Create Your Custom Viewbook