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The Biden administration wants states and cities to pay people $100 to get vaccinated.

Some experts, especially in the early days of the vaccination campaign, have expressed concern over the idea of paying people to get vaccinated, worrying that it could be perceived as out of step with messaging that vaccines bring enormous benefits on their own.

Mayor Bill de Blasio of New York City announced the city will offer a $100 incentive to those newly vaccinated, an approach that the White House has suggested.Credit...Desiree Rios for The New York Times

WASHINGTON — The Biden administration is calling on states, territories and local governments to pay $100 to Americans who remain unvaccinated against the coronavirus to get their shots. The move comes as concern has grown about rising cases across the country, and the administration has shifted its strategy to focus on more personalized approaches.

The Treasury Department said Thursday that the money to pay for the vaccine incentive payments could come from the $350 billion of relief funds that is being given to states and cities as part of the economic rescue package that Congress approved in March. The incentive is intended to “boost vaccination rates, protect communities, and save lives.”

The administration is also stepping up efforts to get to companies to give their employees time off to get the vaccine.

The Treasury Department and the Internal Revenue Service said that employers can claim tax credits to cover wages paid to workers who take family members to get vaccinated or care for members of their households who are recovering from the vaccination. Self-employed workers are also eligible to receive the tax credits.

The initiative expands on a program that was rolled out in April that offered a paid leave tax credit to offset the cost to companies with fewer than 500 workers incurred by giving paid time to workers getting vaccines.

President Biden on Thursday announced that all civilian federal employees must be vaccinated or be forced to submit to regular testing, social distancing, mask requirements and restrictions on most travel. The president also directed the Defense Department to study how and when to add the coronavirus vaccine to the list of required vaccinations for all members of the military.

The Biden administration has been tussling with some states over how the relief money can be used, but earlier this year issued guidance that made clear it can go toward programs that are expected to increase the number of people who choose to get vaccinated. The Treasury Department said it will provide technical assistance for states and cities to help them use the money to boost vaccinations in their communities and it will be working with the Department of Health and Human Services.

States and cities have been taking creative approaches, such as lotteries, to encourage people to get vaccinated. Some experts, especially in the early days of the vaccination campaign, have expressed concern, though, over the idea of paying people to get vaccinated, worrying that it could be perceived as out of step with messaging that vaccines bring enormous benefits on their own. Opponents of the idea have also questioned whether paying people is the best use of funds to encourage people to get vaccinated.

Mayor Bill de Blasio of New York City said this week that the city will begin offering $100 payments as part of an incentive plan to spur more people to get vaccinated. The program is expected to start on Friday.

“I think when someone says here’s $100 for you, that’s going to make a big impact,” Mr. de Blasio said.

Gov. Tim Walz of Minnesota announced on Twitter that residents can also expect the incentive. “Starting July 30, every Minnesotan who gets vaccinated will get $100! All you have to do is roll up your sleeves,” he said.

Dr. Elisa Sobo, an anthropologist at San Diego State University who studies vaccine hesitancy, said that the payment could be an incentive but suggested it was unlikely to sway every unvaccinated person. “Some folks will find the offer insulting; others will use it as ‘proof’ that the vaccine is no good,” she said. But, she added, “There are lots of people who will say ‘why not’ to $100. Some people who have until now been on the fence will see $100 as a good reason to get off of it.”

In guidance that was issued in May, the Treasury said that the relief funds can be used to encourage vaccinations “so long as such costs are reasonably proportional to the expected public health benefit.”

Rebecca Robbins and Sharon Otterman contributed reporting.

Alan Rappeport is an economic policy reporter, based in Washington. He covers the Treasury Department and writes about taxes, trade and fiscal matters. He previously worked for The Financial Times and The Economist. More about Alan Rappeport

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